With more than 20 photo booths and instant print service providers in Singapore, instant print photography is certainly more than just instant printing or photography now. When instant print services first started, people loved the idea of taking keepsake home from an event and were satisfied with what was available. Today, instant print photography has made notable advancements, and many service providers focus heavily on the design aspect.
Design, Design, Design
The design which is superimposed onto an instant print is commonly referred to as a watermark or photo border. During the infant stage of instant print photography, watermarks were usually either a simple logo or a small strip across the bottom of the photo with simple elements. Today, instant print service providers are providing extremely attractive and beautiful designs, which have elevated the design aspect to be one of the key factors when selecting a service provider.
Service providers remain divided on the customization of the photo watermark, with some deciding that instant printing and photography remain as the backbone of their business, while others put tremendous effort into beautifying their instant print product. Regardless of their business’ philosophy, consumers maintain the upper hand as they have a wide variety of choices in a buyer’s market. There are generally 3 types of watermarks in the industry at the moment.
Going back to basics, a simple strip watermark or a logo at the corner provides a minimal level of customization. The perks of having a simple watermark is having maximum print space to feature your guests, and directing the attention to the people in the photo. Minimalist watermarks are especially beneficial for card-sized or 2R prints, as the photos are fairly small to begin with. As people appear very small on card-sized prints, there is a growing trend for 4R sized prints.
Customized watermarks allow clients the freedom of creativity, as well as the opportunity to broadcast their beautiful pre-wedding photos. Clients are able to submit their own design, or request for their service providers to create an unique design. Of late, many service providers are incorporating pre-wedding photos (for weddings) or company logos (for corporate events) into the watermark design. While this is visually appealing, it reduces the available print space featuring your guests.
A multi-shot layout allows a few photos to be printed onto a single print. This allows your guests to take multiple shots for a single print, with the drawback of having an even smaller available print space to feature your guests. This is also a great way to reduce your guests’ waiting time for collecting the prints, especially if the service provider does not utilize a high speed printer.
Many service providers boast a “high-speed printer”. Since speed is subjective, what exactly is considered “high-speed”? Is 40 seconds considered high-speed? Or does 20 seconds qualify as being high-speed? I hope that this installment of our Guide has been helpful in your selection process so far. In our third and final installment, I will be discussing on the pricing of an instant print package and what “unlimited prints” signify.
– Busybody R
Disclaimer: While we try to ensure that all information posted in this guide is accurate, we make no expressed or implied guarantees, as the instant print photography industry is novel and constantly evolving. All information above is based on a general trend, and it should be noted that there may be service providers that do not fall into the generalisations.
Photo credits to the respective photographers for the pre-wedding photos used in our customized watermarks.